AI+ Marketing Practitioner™
Formerly known as AI+ Marketing™ <br> <br> Unlock Marketing Potential: Employ Advanced AI Technologies
Certificate Code:
AP-240
About This Course
- AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
- Strategic Impact: Learn to develop data-backed, personalized marketing strategies
- Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
- ROI & Retention: Boost lead generation, customer retention, and innovation
Certificate Overview
Included
Instructor-led OR Self-paced course + Official exam + Digital badge
Duration
- Instructor-Led: 1 day (live or virtual)
- Self-Paced: 8 hours of content
Prerequisites
Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts
Exam Format
50 questions, 70% passing, 90 minutes, online proctored exam
Course Modules
1
Course Overview
- Course Introduction Preview
2
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
- 1.1 Understanding AI and Its Core Components
- 1.2 AI Technologies Transforming Marketing
- 1.3 Applications of AI in Marketing
3
Module 2: AI-Driven Content Strategy and Personalization
- 2.1 Introduction to AI in Content Marketing
- 2.2 Personalization Through AI
- 2.3 AI in Search and Content Discovery
- 2.4 Implementing AI in Your Content Strategy
4
Module 3: AI in Social Media and Email Marketing
- 3.1 AI Integration in Social Media Marketing
- 3.2 Leveraging AI for Email Marketing Success
5
Module 4: Leveraging AI for Marketing Analytics
- 4.1 Introduction to AI-powered Analytics
- 4.2 Predictive Analytics and Consumer Behavior
- 4.3 Measuring and Optimizing Campaign Effectiveness
- 4.4 Ethical AI and Responsible Marketing
- 4.5 Future Trends in AI-driven Marketing
6
Module 5: Ethical Considerations in AI Marketing
- 5.1 Ethical AI Use in Marketing
- 5.2 Regulatory Compliance and Standards
- 5.3 Implementing Ethical AI Marketing Practices
7
Module 6: Crafting an AI-Driven Marketing Strategy
- 6.1 Strategic Planning with AI
- 6.2 Implementation of AI in Marketing Strategies
- 6.3 Creating a Scalable AI Marketing Plan
8
Module 7: AI Integration in Multichannel Marketing Campaigns
- 7.1 Integrating AI in Multichannel Strategies
- 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
- 7.3 Future Trends in AI and Multichannel Marketing
9
Optional Module: AI Agents for Marketing
- 1. What Are AI Agents?
- 2. Applications and Trends for AI Agents in Marketing
- 3. How Does an AI Agent Work?
- 4. Core Characteristics of AI Agents
- 5. Importance of AI Agents
- 6. Significance of AI Agents in Marketing Industry
- 7. Types of AI Agents
AI Tools You'll Learn
HubSpot
Copy.ai
