As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.
A visual identity is the visual aspect of branding that businesses create in order to evoke the certain feelings and experiences with the brand.
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver.
When we talk about community management, we are talking more and more about a 360 ° function encompassing marketing and communication. Just look at the direction taken by some community management agencies in this regard.
A branding logic theoretically seeks more qualitative advertising effects in the medium and long term (attitude, notoriety, image, etc.) than more or less immediate quantitative effects (immediate sales, visits to points of sale, etc.).